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Who it’s for B2B SaaS companies

Radar ICP for B2B SaaS companies

Software gets bought when a process, a law or people change. Radar shows the companies where one of these things is happening now, and the people who will decide on it.

Who the radar will find

A sample ideal customer profile. In the wizard you set your own: industry, size, market and the people who decide.

Client industry
retail, services, e-commerce, accounting firms, manufacturing companies
Size
20–500 employees
Market
your home market or selected EU countries
Who decides
finance, operations or sales director, owner

Signals that open a conversation in this industry

Real examples from radars, without company names. With each one: what the signal says and how to start the message.

Hiring a CRM ownerOctober 2026

Online cosmetics store

Job posting: CRM Manager

Source: job posting (pracuj.pl)

What it says

The company is putting its customer data and communication in order. The new person will choose tools or replace the current ones.

First sentence of the message

“I see you’re hiring a CRM Manager. Is this a good moment to talk about the tools they will work with?”

Building an outbound sales processJune 2026

Large Polish software house

Job posting: Business Development Representative, Outbound

Source: job posting (Workable)

What it says

The company is building a team that finds clients on its own. A new team needs tools, data and a process before it starts work.

First sentence of the message

“I see you’re building an outbound team. What will they work with from day one?”

Management board change (KRS)July 2026

Polish SaaS software producer

A vice-president left the management board

Source: KRS (Polish company register)

What it says

A change on the management board shifts responsibilities. The area left by the departing person often gets a new owner and a new budget.

First sentence of the message

“I noticed a change on your management board. Who is now responsible for…”

What working with the radar looks like

  1. Radar

    Every day it checks companies that match your ideal customer profile and ranks them by the strongest signals. For each company you see why it’s worth writing now.

  2. Company card

    Signals with sources, people on the buying committee, the fit score and ready messages based on facts about the company and the person.

  3. Today

    Everyone on the team gets their tasks for today: who to invite, who to reply to, who to follow up with. You send the messages yourselves, from your own profiles.

The examples come from real radars and public registers. We have replaced company names, people and details that would make a company recognisable with a description of its industry and region.

All signal types · Other industries

Radar ICP

See which signals the radar will find for your industry

The demo shows the full panel on a sample radar: a list of companies with signals, a company card with the buying committee and today’s tasks.