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Who it’s for Marketing agencies

Radar ICP for marketing agencies

An agency wins when it reaches a client just before a launch, a sales start or a trade fair. Radar catches these moments at companies on your list before the competition does.

Who the radar will find

A sample ideal customer profile. In the wizard you set your own: industry, size, market and the people who decide.

Client industry
manufacturers, property developers, e-commerce, B2B brands
Size
20–500 employees
Market
your own country and the markets your clients are entering
Who decides
CMO, marketing director, owner, sales director

Signals that open a conversation in this industry

Real examples from radars, without company names. With each one: what the signal says and how to start the message.

New development, sales launchOctober 2026

Residential property developer, Poznań, Poland

A new development with its own sales tab appeared on the website

Source: company website

What it says

A sales launch for a new development means a budget for visualisations, a campaign and materials. Decisions are made in weeks, not quarters.

First sentence of the message

“I see you’re launching a new development. Who is preparing your materials for the sales launch?”

Hiring a marketing specialistOctober 2026

Polish electrical engineering manufacturer

Job posting: Content Marketing Specialist

Source: job posting (LinkedIn)

What it says

The company is strengthening its content marketing. One person can’t do everything alone, so it is also looking for outside support.

First sentence of the message

“I see you’re building a content marketing team. What will be the new person’s first project?”

Exhibiting at a trade fairOctober 2026

Electrical equipment manufacturer, Germany

A “Trade fairs and dates” tab with upcoming events appeared on the website

Source: company website

What it says

Before a trade fair come stands, materials and campaigns. After it comes following up on the contacts collected.

First sentence of the message

“I see you’re exhibiting at trade fairs. How do you plan to follow up on the contacts you collect at the stand?”

What working with the radar looks like

  1. Radar

    Every day it checks companies that match your ideal customer profile and ranks them by the strongest signals. For each company you see why it’s worth writing now.

  2. Company card

    Signals with sources, people on the buying committee, the fit score and ready messages based on facts about the company and the person.

  3. Today

    Everyone on the team gets their tasks for today: who to invite, who to reply to, who to follow up with. You send the messages yourselves, from your own profiles.

The examples come from real radars and public registers. We have replaced company names, people and details that would make a company recognisable with a description of its industry and region.

All signal types · Other industries

Radar ICP

See which signals the radar will find for your industry

The demo shows the full panel on a sample radar: a list of companies with signals, a company card with the buying committee and today’s tasks.