Sample signals
Every day the radar checks companies that match your ideal customer profile and records the events that open a conversation. Every signal has a source and a date, so you know where it came from and whether it is fresh.
The examples come from real radars and public registers. We have replaced company names, people and details that would make a company recognisable with a description of its industry and region.
Job boards and careers pages on company websites. Hiring is the most common and most concrete reason: the company is paying to solve a problem.
Packaging manufacturer
Job posting: Regional Sales Manager Export
Source: job posting (LinkedIn)
The company is building or accelerating its export sales. In their first months, a new manager looks for people, tools and partners.
First sentence of the message“I see you’re hiring an export sales manager. How do you win clients abroad today?”
Clinical research company
Job posting: Senior Statistical Programmer with experience in R Shiny applications
Source: job posting
The team builds tools in R and can’t keep up with hiring. An external team with the same technology shortens their path.
First sentence of the message“I see you’re hiring an R Shiny programmer. We build these applications for biostatistics teams; may I show you two examples?”
Acquisitions, funding rounds, investments, new markets and new people on the buying committee. The radar reads news, investment news sites and profiles, and records the date of the event.
Clinical research company operating on several continents
Acquiring the early-phase research unit of another company in the industry for about USD 45m
Source: industry news
After an acquisition come merging teams, systems and processes. This is when management reviews its suppliers.
First sentence of the message“Congratulations on the acquisition. When two teams merge, the first problem usually appears in…”
Clinical research company operating on several continents
New Director, Statistical Programming since September 2026
Source: LinkedIn
In their first 90 days, a new director puts together the team and the plan. It is easier for them to change a supplier than for someone who has worked with it for years.
First sentence of the message“Congratulations on your new role. What is your first priority for the statistical programming team?”
For Polish companies the radar checks the extract from the National Court Register (KRS): changes on the management board, shareholders, capital increases, mergers and a new registered office.
Polish SaaS software producer
A vice-president left the management board
Source: KRS (Polish company register)
A change on the management board shifts responsibilities. The area left by the departing person often gets a new owner and a new budget.
First sentence of the message“I noticed a change on your management board. Who is now responsible for…”
Polish IT company
The founder’s shares were transferred to a family foundation
Source: KRS (Polish company register)
Putting ownership in order often means preparing for succession or for selling the company. Needs grow in finance, legal and management.
First sentence of the message“I see you’re restructuring your ownership. Is this preparation for the company’s next stage?”
Polish SaaS software producer
Share capital increased by about PLN 120k (≈ €28k)
Source: KRS (Polish company register)
New capital usually means new shareholders or an option scheme for the team. The company has funds and a plan for the coming year.
First sentence of the message“Congratulations on your new funding stage. What will the first investments go to?”
Contract award notices from e-Zamówienia (Polish public procurement) and from the EU’s TED for all EU countries. The radar matches Polish companies by tax ID or REGON from the KRS, and foreign ones by name and country.
ERP system supplier
Contracting authority: a cultural institution in Warsaw. ERP system upgrade and electronic document workflow, about PLN 600k (≈ €141k)
Source: e-Zamówienia (Polish public procurement)
A win with an implementation deadline means the company needs people and subcontractors right now. The budget is secured.
First sentence of the message“Congratulations on winning the document workflow implementation. Do you have the full team for that deadline?”
The official list of projects funded by the European Funds 2021–2027. The radar shows projects from PLN 50k (≈ €12k) that are just starting or under way.
Technology company, Lublin region, Poland
Commercialisation of an augmented reality system for presenting property developments: about PLN 2.8m (≈ €660k) in funding out of about PLN 5m (≈ €1.2m), running from July 2026 to mid-2028
Source: European Funds, list of projects
The project has a budget, a schedule and stage-based reporting. The company buys services that help it hit its milestones on time.
First sentence of the message“I see your European Funds project has started. Which stage is under the most pressure right now?”
Speaker and exhibitor lists of industry events in Europe. A company that speaks or exhibits is investing in visibility and has a reason to talk.
International pharmaceutical company
Speaking at a conference on medicine assessment and access in Amsterdam, March 2027
Source: conferences (speaker list)
The company sends people to an industry event and shows its priorities there. It is a natural reason to talk before the event or right after it.
First sentence of the message“I see you’ll be at the conference in Amsterdam. Would someone on your team have time for a short conversation while you’re there?”
New developments, products, markets and events. The radar compares the company website with the previous scan and records what has changed.
Residential property developer, Poznań, Poland
A new development with its own sales tab appeared on the website
Source: company website
A sales launch for a new development means a budget for visualisations, a campaign and materials. Decisions are made in weeks, not quarters.
First sentence of the message“I see you’re launching a new development. Who is preparing your materials for the sales launch?”
Manufacturer of parts and mechanical services
An offer for exporting and importing spare parts appeared on the website
Source: company website
A new market means new translations, logistics, payments and sales reps. The company is looking for partners who know that market.
First sentence of the message“I see you’re growing your parts exports. Which market are you entering first?”
Besides events, the radar records what is missing from the company website: case studies, a blog, information about its CRM. It isn’t a buying moment, but it is good material for the first message and for the conversation.
B2B services company
Missing from the website: case studies, project portfolio
Source: company website
The company sells without proof of results. It is a topic for a conversation if you help build credibility.
First sentence of the message“I was looking through your website for examples of your projects. Do you publish them anywhere else?”
Radar ICP
The demo shows the full panel on a sample radar: a list of companies with signals, a company card with the buying committee and today’s tasks.
Clients who are building a digital product, implementing systems or can’t hire fast enough.
Hiring R and Shiny specialistsEU fundingNew person on the buying committeeSee examples →Marketing agenciesClients launching a new offer, investment or market who need a campaign right away.
New development, sales launchHiring a marketing specialistExhibiting at a trade fairSee examples →B2B SaaS companiesClients who are changing processes, hiring someone to own their tools or facing a new legal requirement.
Hiring a CRM ownerBuilding an outbound sales processManagement board change (KRS)See examples →B2B services and manufacturingClients who are expanding production, winning tenders or entering new markets.
EU fundingPublic tender wonEntering new marketsSee examples →